I encountered this very clever idea while lunching at the Amsterdam Brewhouse at Toronto’s waterfront.

With customers lined up outside and requesting indoor seating, space inside the restaurant was limited.

How clever of the brewhouse to offer cozy blankets, branded with their logo, to customers hesitant about sitting on the patio due to chilly winds.

Not only does it make the customer feel cared for and catered to, but it also increases the restaurant’s seating in cooler weather.

Bravo, Amsterdam Brewhouse. We cozy up to this keen marketing idea.