Are you annoying everyone with your email signature?
Today, it’s very easy to shnazz it up by adding social media tags, awards won, inspirational quotes, photos, phone numbers, addresses, head shots, twitter handles, educational degrees, instagram accounts…phew!!
Without a little self-control, your signature could be just as irritating as that person at a party who talks non-stop about their overachieving kids.
So what is one to do?
I’ll give you the same advice I gave that guy at the party: Cut it short.
Did you know in the first 6 seconds of an email, someone looks at colour first? So your media badges do double-duty in this instance, but choose wisely. Adding a coloured logo with those badges, plus a photo or thumbnail is too much. Bring down the bling! People find it hard to remember more than one thing.
With email’s 3-second opportunities to show people your brand and what you represent, it’s important to highlight one key item: A clickable thumbnail that promotes a call to action or an award that makes you stand out.
As for those inspirational quotes, be sure that it builds your brand’s identity. Adding it just to add it, people typically don’t believe it. Match it well to your corporate persona.
