Why do companies put so much stock into the creation of their corporate logo? After all, isn’t it just an image?

A logo provides a lot more than just a few shapes and colours put together randomly to see what looks attractive on paper. A lot of standards, statistics and data are at play.

For instance, the after-image of purple, when your eyes look away, is mould green which would prove horrendous for food companies. A tall, thin logo does not transfer well in areas where it needs to appear with other logos. Sarif fonts have less readability from a distance. Yellow inks fade in the sun.

There are many considerations when we discuss and create the beginnings of your corporate image that must stand not only the test of time, but all marketing vehicles on which it will travel. Trusting a graphic design specialist is a positive first step for any corporation looking to succeed with its marketing platform.